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De IJsvogel – Boerenbond & Pets Place

Sector

garden and pet supplies

Deal rationale

growth

Added value

strategy, funding, team, operational improvement

De IJsvogel is the market leader in the Netherlands with its retail formulas Pets Place and Boerenbond. It is the leading one-stop shop for garden and animal supplies, both offline and online. The company was founded over 100 years ago, has a 32,000 m2 distribution centre and currently has around 180 shops and 1,200 employees.