De IJsvogel is the market leader in the Netherlands with its retail formulas Pets Place and Boerenbond. It is the leading one-stop shop for garden and animal supplies, both offline and online. The company was founded over 100 years ago, has a 32,000 m2 distribution centre and currently has around 180 shops and 1,200 employees.
De IJsvogel – Boerenbond & Pets Place
Activities
garden and pet supplies
Deal rationale
growth
Added value
strategy, funding, team, operational improvement