Joep Lubberdink

“At 5square, we support entrepreneurs in realising their ambitions by challenging them to grow and expand the business or, if needed, to hit the brakes. Transparency and ambition are key as I believe mutual trust is of vital importance to be successful together.

Both my investment banking background and roots in ‘de Achterhoek’ help me to assess investment opportunities in an analytical and rational way. I like to work towards strategic decisions with a pragmatic approach, based on substantive analysis as well as on a belief in entrepreneurship.

The best investments are when we reach the finish line alongside our partner companies and we can look back on a successful collaboration in which we, above all, had a lot of fun. Just like I ran a marathon with my brother from start to finish.

In the morning, I’d like to start the day with sports: running, cycling, kickboxing or iceskating. During the day, I enjoy having conversations with entrepreneurs or solving a challenging situation with the team. A perfect day could end in the Concertgebouw as well as in the stands of De Graafschap, being surrounded by people who have a passion in common.”